Are you blogging for business?
Blogging is a great way to leverage social media to position yourself as an expert–the “go-to” resource whenever your ideal customer has a problem you can solve, but to blog effectively you should follow the best practices for business blogging.
I know that a lot has been written on this subject, but I’m putting up what I consider the top 5 Best Practices for Business Blogging for your review–if you feel I’ve missed something or I’m off the mark, please let me know!
The 5 Best Practices for Business Blogging Success
- Write with a specific audience in mind — Who is your audience? As you’re writing, pretend like they’re sitting down right next to you. What is going to get their attention? What can you write about that’s going to help them solve the problem that’s been keeping them awake at night?
- Focus on the content and help your readers solve a real problem–Chances are, you know how to help your customers solve a real problem, or else you wouldn’t be in business. Your article (or blog post) should fulfill a real need, or else it is not relevant.
- Be educational not promotional–Blogging is not broadcasting, so educate your readers, don’t pander to them. This is your chance to show them you know what you’re talking about… by helping them solve a real problem you are establishing yourself as an expert, and you increase the likelihood that when they have a need they’ll call you first.
- Write for readability–“Pretend like I’m in 8th grade“–that’s what one of my old bosses used to say. You impress people the most when you get your message across. In most cases, your writing should be made to be simple so that your readers follow you, and understand what you’re writing about. Write in plain english and avoid foreign languages and jargon. (This post waswritten at an 8th grade level--which means that most 13 and 14 year olds can understand it–you can check your own readability at http://www.read-able.com)
- Create ways for your readers to engage with you–Comment forms, polls, social media buttons, live chat buttons encourage your readers to interact with you. Your objective shouldn’t be to get a purchase right now at this moment–but rather interaction, engagement, and feedback. Engagement deepens relationships.
When you boil it down to its very essence, Blogging is just another way to communicate–a very powerful way, because like all “real” communication– it’s a two-way street, an opportunity to engage and build relationships with others–by commenting on blog posts you can show off your active listening skills, and offer value to the conversation.
Make your content so good that people want to share it
If Social Media is about (1) connecting with others (2) collecting information that’s important to you, then blogging is about making your content relevant so good that your readers will want to collect it and share it with their connections, friends, and followers.
If you follow these 5 Best Practices for Business Blogging, your content will be so good they’ll want to share it with their friends.
So those are my 5 Best Practices of Business Blogging, and I’m sticking to them! I’m sure there are other best practices out there, so if you have any you’d like to share please “make my day!”