“Using lean startup techniques, we launched new product line and created an established business in a short period of time”
- Conceived & trademarked name, designed packaging, and launched a manufacturer’s “controlled brand”, including e-commerce website in 1-1/2 months
- Achieved #3 ranking for generic and hypercompetitive keyphrase “omega-7”
- For 2-1/2 years, handled everything “from soup to nuts” including operations and customer service, including fulfilling the 20,000 boxes through my basement and my local postal annex
- Implemented the first Woocommerce/Infusionsoft Integration To Utilize Autoship of Physical Product with XML tie-in to WeFulfillIt Fulfillment Center in Toledo, Ohio (many thanks to Mark Joseph, the author of the InfusedWoo plugin who wrote the autoship of a physical product functionality based on my specs)
- Inbound Phone Support via Voiceover IP 800#/Online Chat
- Customers could check real-time orders/fulfillment tracking through Woocommerce “My Account” page
- Provided a high-level of customer service without the high cost
- Created a marketing funnel that acquired 5,210 subscribers, 1,569 new customers and 150 “autoship” subscription customers in 2 years
To accelerate time to market, get important feedback, and create internal cash flows — to produce revenue and profitability faster — reducing the need for owner’s capital to fuel growth.
“A Heart Health Breakthrough”
Purified Omega 7 is the New Omega 3. It’s the game changer for cholesterol and inflammation.
Cardia 7: “Purified Omega 7”
Cardia 7 is a breakthrough nutritional supplement that’s good for your heart. In recent articles published in their syndicated YOU Docs column, Drs. Oz & Roizen are calling purified Omega 7 a ‘medical breakthrough’; the ‘new’ good fat.
Features: Genesis Framework with Genesis Child Theme. Woocommerce shopping cart integrated with Infusionsoft CRM + Email Marketing + Ecommerce.
Seven Reasons Why Omega-7 Is Like Manna From Heaven
By Les Proctor
You’ve heard of omega-3 fatty acids.
It’s the good stuff found in fish and nuts.
Its benefits are well known by healthy living advocates everywhere.
But have you heard about the benefits of omega-7? Top medical experts are calling omega-7 the ‘new’ good fat.
It has been proven to improve cardiovascular and metabolic health.
It was discovered by scientists researching the mechanism behind weight loss. What they found was a fat that behaved like a hormone . Harvard Medical School decided it was so important, it filed a patent to protect it .
Why is omega-7 so important?
1. Helps Maintain Healthy LDL Cholesterol*
Low-density lipoprotein (LDL) is also known as “bad cholesterol”. LDL is beneficial in small amounts. But you can get too much of a good thing. With age, the endothelial cells coating the interior your blood vessels rupture more easily. LDL is like mortar that repairs the nooks and crannies in these cells. But high LDL causes a buildup of waxy deposits called plaque. Excess plaque leads to coronary heart disease and hypertenion.  Omega-7 optimizes LDL cholesterol levels to keep endothelial cells in good shape.
2. Helps Maintain Healthy HDL Cholesterol*
High-density lipoprotein (HDL) – or “good cholesterol” – are like garbage trucks of the cardiovascular system. HDL cleanses your arteries of “bad cholesterol” by breaking it down and transporting it to the liver. The liver then flushes the excess LDL out of your system. Omega-7 boosts HDL cholesterol levels so you can eliminate “bad cholesterol” more efficiently.
3. Helps Maintain Healthy Triglycerides*
Triglycerides are fats in your blood that are also central to a healthy metabolism. They provide energy and store important fat-soluble vitamins. But too many triglycerides increase risk of heart conditions and hepatic fat accumulation (“fatty liver disease”). Fatty liver can leads to diabetes. Omega-7 optimizes triglyceride levels. It helps you avoid undesirable consequences of too many fats in your blood.
4. Helps Regulate Blood Sugar*
Insulin is the hormone that regulates your blood sugar levels. Insulin resistance makes you more vulnerable to glucose-borne toxins. The toxins increase your risk of developing diabetes type II. Diabetes can cause cardiovascular disease and renal failure. Omega-7 helps increase insulin sensitivity to metabolize glucose more efficiently. [6,7]
5. Supports Healthy C-Reactive Protein*
C-reactive protein (CRP) is a marker for inflammation. As your immune system’s response to harmful stimuli, inflammation helps your body heal. However, too much inflammation to chronic inflammation and then acute inflammation. Chronic inflammation is the culprit behind alzheimer’s, multiple sclerosis, psoriasis, rheumatoid arthritis, type 1 diabetes, and more.Omega-7 helps maintain healthy c-reactive protein levels and keeps inflammation in check. [8,9]
6. Improves Appetite Control*
One way to gain weight is to eat too much. Eat too many of the wrong foods and you lose your ability to know when you’re full. So eat more and more. And the problem gets worse. omega-7 has been shown to help the hormone leptin do its job. Leptin is the hormone that controls satiety. Omega-7 helps your body recognize when you’re full. It also helps halt an undesired increase in body weight. 
7. Boosts Metabolism Towards Energy Expenditure*
De novo lipogenesis is the process by which excess calories are converted into fats. Fatty acid oxidation is the process which which fatty acids are converted into energy. Omega-7 moderates de novo lipogenesis and increases fatty acid oxidation. This means it tells your body to use the fatty acids towards energy expenditure rather than storage. Omega-7 boosts your metabolism. It helps you burn calories instead of storing them as fat. 
So there are 7 good reasons why your heart will be happy if you take an omega-7 supplement.
That’s why : “Omega-7 is like Manna from Heaven.”
(1) Cao, Hotamisligil. Identification of a Lipokine, a Lipid Hormone Linking Adipose Tissue to Systemic Metabolism [http://www.ncbi.nlm.nih.gov/pubmed/18805087]
(2) Cao H, Hotamisligil G, Fellows of Harvard College, Cambridge, MA, assignee. Fatty acid C16: 1N7-Palmitoleate a lipokine and biomarker for metabolic status. September 1, 2011.
(3) Griel, Amy E, Cao Yumei, Deborah D Bagshaw, Amy M Cifelli, Bruce Holub, and Penny M Kris-Etherton. “A Macadamia nut-rich diet reduces total and LDL-cholesterol in mildly hypercholesterlemic men and women”, The American Journal of Nutrition. American Society for Nutrition, 2008. [http://jn.nutrition.org/content/138/4/761]
(4) Matthan, Nirupa R, A Dillard, JL Lecker, B Ip, and AH Lichtenstein. “Effects of dietary palmitoleic acid plasma lipoprotein profile and aortic cholesterol accumulation are similar to those of other unsaturated fatty acids”, The American Journal of Nutrition. The American Institute of Nutrition, 2009. [http://jn.nutrition.org/content/139/2/215.full]
(5) Zhi-Hong Yang, Hiroko Miyahara, and Akimasa Hatanaka. “Chronic administration of palmitoleic acid reduces insulin resistance and hepatic lipid accumulation in KK-Ay mice with genetic type 2 diabetes”, Lipids in Health and Disease. Nippon Suisan Kaisha, 2011. [http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3155149/]
(6) Dimopoulos, Nicolaos, Maria Watson, and Harinder S Hundal. (2008). “Differential effects of palmitate and palmitoleate on insulin action and glucose utilization in rat L6 skeletal muscle cells”. US National Library of Medicine – National Institutes of Health. [http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1615906/]
(7) Mozaffarian, Dariush, Haiming Cao, and Gokhan S Hotamingsil. “Circulating palmitoleic acid and risk of metabolic abnormalities and new-onset diabetes,” The American Journal of Nutrition. American Society for Nutrition, 2010. [http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2980960/]
(8) Zhi-Hong Yang, , Hiroko Miyahara and Akimasa Hatanaka. “Chronic administration of palmitoleic acid reduces insulin resistance and hepatic lipid accumulation in KK-Ay Mice with genetic type 2 diabetes.” [http://www.ncbi.nlm.nih.gov/pubmed/21774832]
(9) Martinez, L. “Purified Omega-7 in the reduction of hs-CRP: a double-blind, randomized, placebo-controlled study.” Proprietary Research Report, 2013
(10) Yang, ZH, J Takeo, M Katayama. (2013). “Oral administration of omega-7 palmitoleic acid induces satiety and the release of appetite-related hormones in male rats”. US National Library of Medicine – National Institute of Health. Elsevier Ltd. [http://www.ncbi.nlm.nih.gov/pubmed/23376733]
(11)Burns TA, Duckett SK, Pratt SL, Jenkins TC. Supplemental palmitoleic (C16:1 cis-9) acid reduces lipogenesis and desaturation in bovine adipocyte cultures. [http://www.ncbi.nlm.nih.gov/pubmed/22851248]