Have you seen Facebook Local Awareness Ads yet?
If the success of your small business depends on driving visitors through your door, you should try Facebook’s Local Awareness ads.
Facebook Local Awareness Ads
Local Awareness is a fairly new type of ad that targets visitors based on their location when they are online. It can be quite useful for local businesses, especially retail business.
With “Local Awareness” ads, you can target only people who are within 1 mile from your business. You can then display your ads on their desktop or mobile devices. This is a great way to suggest that somebody swing by for a cup of coffee at your coffee shop, or to book an appointment for a manicure.
Considering the massive increase in smart phone usage, having the ability to target users based on their geographic location has become an extremely valuable tool for small and medium-sized businesses across a multitude of industries.
Facebook is meeting this interest with its new local awareness ads, which are primarily focused on mobile users.
Local awareness ads can even include a “Get Directions” link so that visitors can figure out how to find you once they are close.
If your success depends on getting people to walk through your door, Facebook Local Awareness Ads are a great way to do that.
You can learn more at Facebook’s promo page, or contact me. I’d be glad to help you setup a campaign.