Have you ever been to a website, and then decide to leave only to find that you are being followed by its branding or ads on various other sites you visit? Well this is not some stroke of luck or even a case of a large advertising campaign.
It’s called remarketing and it’s another step forward in Google’s trend to personalise search marketing and advertising, and bring value to both advertisers and buyers.
This is an awesome new tool that allows you to stay in front of people who have visited your website with a small Google pay per click ad that (1) makes you top of mind, and increases (2) the likelihood they will contact you or buy something from you.
How it works:
Remarketing works on building a list of prospects through an insertion of code onto your website.
The code tracks prospects that have visited your site and places ad’s on websites throughout Google’s display ad network.
The user can then click on your ads and return to your landing page. These are not expensive; maybe $0.75-$1.00 if they click on it. You can even extend your ad with a phone number or sitelinks.
If you’re going to do any kind of pay-per-click advertising at all, you need to do this.