Today more than ever, managers need to to work smarter, harder and faster to keep ahead of the competition. That means getting the most out of your customer database, and finding new more efficient ways to communicate with your customers.
That’s why permission-based email has emerged as one of the best ways to retain, cross-sell, up-sell, promote and reinforce your selling efforts.
Developing your opt-in list
Permission-based email marketing gives you the power to create relevant, cost-efficient and effective dialogue with your customers, which can accelerate the sales cycle.
This is best achieved by creating compelling, free content such as an e-Book or video presentation enticing visitors to “opt in” giving you permission to follow up over time and convert them to customers.
Developing and managing a well-qualified list of people to whom you can market is an important component for sales and business development. Building your list is only one aspect of this, which we can help you do over time. People visiting your website should become part of or “convert”, to your “list”.
Email communications reinforces your message and increases response rates, lowers costs, and builds longer, stronger and more profitable customer relationships… and that means greater ROI.