Keyword marketing research services are important in understanding which keywords are the most effective. Not only to attract traffic to a website but, more importantly, to convert traffic into profits.
Most website owners don’t have the time or the tools necessary to explore the viability of keywords, or to track their performance. That’s why keyword marketing research services are important in improving the value of your website. It’s an easy way to improve results.
The cornerstone of getting a web page to rank quickly is the keyword effectiveness index (KEI).
Analyzing Keywords Is the First Step
Knowing the keywords your prospects are using is vital. Because if you don’t know them, one of your competitors is. That means your competitor is getting the traffic that could be yours. To research keywords, I like using either Wordtracker or Wordstream. Both are fantastic applications for identifying keyword opportunities.
Here’s a search I performed to build this page using Wordtracker’s free service (it’s limited to 10 words). I’ve optimized it for the keyphrase “Keyword Marketing Research” (will explain why below).
A Search For “Keyword Research” reveals opportunities
What Really Makes a Keyword Valuable?
When choosing a keyword there are several factors to look at. You want to look at (1) the search volume (2) the competition, and (3) the keyword effectiveness index (KEI), which is basically the search volume related to the competition.
In this instance, I chose “Keyword Marketing Research Services” by combining “Keyword Marketing Research” and “Keyword Research Services” because they both had high KEI (relatively little competition).
Even though it has less volume, and a little bit more competition, it’s more likely that someone typing “Keyword Research Services” would be looking for my services. This is more a common-sense or gut-level decision.
High value keywords have both a higher keyword effectiveness index (KEI), and they’re the type of keyword my prospect would type into Google when they’re looking for something.
Keyword Marketing Research Services Aren’t A One-Time Event
Keyword Marketing Research Services aren’t something used one time and then forgotten.
The effectiveness of any keyword changes over time, which means that we, as website owners, must stay on top of current trends to maximize traffic.
Keyword Effectiveness changes throughout the life cycle of not only a website, but also the product or service offered. Ongoing research provides the information needed to update keyword usage as trends evolve.
Keyword Marketing Research Services makes it possible to identify niche markets and to create targeted, relevant content to attract smaller sub-segments in a more meaningful way.