Mobile Friendly Websites are in. It’s official. It’s incredible. Kind of mind-boggling really.
Google is going to be cracking down on websites that aren’t mobile-friendly. For the first time that I can remember, they named the actual date.
April 21, 2015!
In an announcement made in late February, Google said that they will be changing their algorithm to give precedence to mobile friendly websites.
The change is expected April 21, 2015.
How does this affect your website?
If your site is already mobile friendly, this is great news for you.
If you’ve been trying to outrank a competitor and they are not mobile friendly, you might finally get the boost in search rankings you’ve been looking for. On the other hand, if your website is not considered “mobile friendly”, then you can expect that some of the sites you normally outrank to move ahead of your site.
Wondering where you stand? Simply do a Google search for your site on your smart phone. If, before the description you see the words “Mobile-friendly” you are all set.
If you’re not mobile friendly now, how do you get a mobile friendly website
The best way is to re-design your site with a responsive theme. That means that your site will adapt it’s view to look great on any device, and it’s quickly become best practice.
Not mobile friendly? Don’t panic…
The update is important. But for what it’s worth, the changes you see after April 21 will not be catastrophic. Google is still in the business to deliver what you’re looking for. They want people searching to have a good user-experience, but the quality and relevance of the content is still the most important factor.
Just like any algorithm change (like Panda, Pengin, Pirate, or Pigeon) we’ve seen in the past, this will be one of hundreds of factors that affect where a site ranks. But it’s an easy factor to benefit from, so it’s important that you small businesses take the time to make your site responsive as soon as possible.
Is your head spinning yet?
This happened super fast.
And so did the mobile revolution.
Just a few short years ago, only a tiny fraction of the population owned a smartphone. Today more people access the web on mobile devices like smartphones or tablets than on traditional computers.
Odds are, you’re reading this article on a mobile device!
As a result, many organizations will be scrambling to catch up. If you haven’t updated the look of your site in a couple years, you are probably due for a refresh anyway!
If you need help, reach out and I’ll help you get it figured out!