Client: QMI – SAI Global
Challenge: Create a Magazine Ad to Promote their Free Food Safety Webinars.
Services: Copywriting, Graphic Design and Layout.
Additonal Information: I used two classic formulas: one for copywriting, and the other for the layout. The AIDA formula stands for Attention, Interest, Desire, Call to Action. The “Ogilvy” layout includes a Graphic, a Caption, a Headline, Lede/Body Copy, and a Response Box for the Call to Action.