Have you ever been to a website, and then decide to leave only to find that you are being followed by its branding or ads on various other sites you visit? Well this is not some stroke of luck or even a case of a large advertising campaign.
It’s called remarketing and it’s another step forward in Google’s trend to personalise search marketing and advertising, and bring value to both advertisers and buyers.
Remarketing is the smart way to stay in front of people who’ve visited your website and increases your chances they will contact you or buy something from you.
If you’re going to do any kind of pay-per-click advertising, it’s highly recommended you do this.
Remarketing Setup includes:
- Google Remarketing Campaign
- Create Custom Audience List
- Addition of Script on your Website
- Creation of Text and Banner Ads to be displayed on the Google Display Network
To maximize your exposure you should create give (5) web banners: 300 x 250, 728 x 90, 160 x 600, 468 x 60, and 120 x 600.
Remember some of these banners are small, so keep the copy to a minimum.Again you follow the Problem Aggravation Solution (PAS) formula. Keep the copy very simple. It should include the problem with a promise of a solution.
Recommended budget to start: $100/month to Google on your Credit Card.