If you want a quick SEO boost, there’s no better way than to shed content that does not serve the site.
SEO is a maligned and misunderstood practice. And few people do it well. All the more reason to do it right.
If you own or manage a WordPress website, here’s a quick way to get a boost in visibility and traffic.
How To Get A Quick SEO Boost
I’ve owned and managed many WordPress websites that were slapped by the Panda, Penguin, Hummingbird penalties.
Most people think these penalties are permanent. They’re not.
One of the biggest factors that causes Panda on-page optimization suppression factors is “thin content“–including category and tags pages.
For that reason, if you’re using WordPress, one easy way get a boost in rankings is to de-index the category and tags pages on your site. Each website should have a sitemap that’s automatically generated each time you publish a new post.
If you think back to Google’s original mission, “to deliver the right search result to the user–the first time“, our job as a marketer’s to organize information in our websites to deliver the best possible search result, based on the content we’re trying to deliver.
Aim For Quality Not Quantity
De-Index your Category And Tag Pages. Better yet, delete all the tags. And keep your categories to a minimum. Use them as they were intended to maintain a focus on your editorial.
There are fewer things will give you a quicker boost in rankings than fixing this problem.
Note For Your Webmaster:
It’s important to either physically remove thin content using “rel=canonical” tags in cases of on-site duplicate pages (like PDFs), or deindex it by using a combination of the noindex command (either in your robots.txt or in your head tag), and in Webmaster Tools.
A great plugin you can use to implement the noindex, no follow command is the Ultimate Noindex Nofollow Tool II written by Jon Kemp, currently maintained by Kilian Evang.