Have you looked at all the great Social Media CRM Tools lately?
As marketing folks, we certainly have our work cut out for us — especially in the brave new world of social media, where it’s important to build a social media persona, and manage it so that it attracts the types of customers you’re looking for.
Every small business owner now has, or should have: (1) a LinkedIn account (2) a Facebook Page (3) a Twitter Account, (4) a Google +1 Account — and many of the smaller retailers have Yelp and Foursquare accounts. How are you supposed to manage all these accounts in an organized manner? It can be overwhelming!
Yet manage we must
As a Marketing Manager, I’m ultimately graded (and paid) based upon the quantity and quality of qualified leads and sales that I generate through the websites, blog posts, and email blasts I manage. My success (or failure) in using Social Media effectively is about (1) connecting (2) listening (3) engaging, and (4) turning social connections into customers.
Enter Social Media CRMs
Social CRMs adds a layer of social communication to your customer management, so you can build better relationships with your contacts in real time via social channels. And that’s why I’ve created a quick list of the the top Social Media CRMs:
Quick List of Six Awesome Social Media CRM Tools:
Batch Book – Batchbook is a social CRM for small businesses which helps you build meaningful relationships with your best customers. It’s a cloud-based CRM so every team member can use it, from anywhere, on any device. You can use it to give your memory an edge by keepinga communication history, and keep track of every important detail with custom fields. 30 Day Free Trial. $20.00/month with unlimited users and 2,000 contacts.
Contactually automatically manages your contacts and strengthens your relationships by prompting you to take meaningful action. It’s the perfect tool to help you stay relevant and top-of-mind in order to gain referrals and drive repeat business. It’s designed to help you generate more business opportunities from your network by: (1) Tracking your weekly progress to see how many follow-ups you’ve completed and allows you to customize your own follow-up goals to drive your business forward, (2) Showing you who you’ve been in touch with most over the course of the week and how many times you’ve reached out, and (3) Showing you who’s important to your business at that time.Intelligently prompts you to follow up with your important contacts so you stay top of mind and can generate more referral opportunities. 30 Day Free Trial, and the Small Business Account is just $39.95 per user.
Mingly – Mingly makes it easy to sort through the noise of social networks and connect with the people you care about. Living right in your Gmail, Mingly (1) Aggregates your contacts from Gmail, Facebook, LinkedIn and Twitter into a searchable merged address book (2) Pulls key updates from your networks, like birthdays and job changes, into a single feed (3) Makes it easy to send social-network messages without leaving your inbox (4) Helps you keep track of conversations with contacts across your different networks. Free Trial Account available. The Unlimited Account is only $9.95/month, and offers you Unlimited Top Contacts, Unlimited Keep In Touch Reminders, Unlimited Favorite Contacts, and a Custom Signature.
Newsle – Newsle is a new service that tracks people in the news. Newsle finds articles about you, your friends and colleagues, and alerts you minutes or hours after they’re published. With Newsle, you’ll be the first to know when a Facebook, LinkedIn, or email contact makes the news or gets mentioned in a blog post. Setup is completely automated, and — It’s Free!
Rapportive – Rapportive helps you get rich contact profiles right inside Gmail. Rapportive shows you everything about your contacts right inside your inbox. You can immediately see what people look like, where they’re based, and what they do. You can establish rapport by mentioning shared interests. You can grow your network by connecting on LinkedIn, Twitter, Facebook and more. And you can record thoughts for later by leaving notes. Best of all — It’s Free!
Sprout Social – is very simple, clean, and easy-to-use, and has toolsets perhaps better suited for the small, retail business or marketing agency.
Dashboard: They’ve put all the information that matters in one, simple interface, with all the information you need to measure success and know exactly where to spend your time. Brand Monitoring & Research: If there’s a conversation about your business anywhere on the web, whether it be tweets, reviews, blog posts, news…, it’ll show up in your inbox. Also, you can research users based on their Twitter profile to find targeted prospective customers and influencers based on criteria you define. Contact Management: You can manage all of your social media connections in one place, complete with history, notes, and more. 30 Day Free Trial. $39.95/month to manage up to 10 profiles.
You can’t improve what you can’t measure. Each of these Social Media CRM tools offer a layer of social communication to your customer management, so you can build better relationships with your contacts in real time via social channels.
This wasn’t intended to be a comprehensive list, and I apologize if I missed one. What tools do you use to manage your Social Media, if any? What’s your favorite Social CRM?